Building Your List Is Making You Poor

I see a ton of people constantly obsessing over how to get more followers, more subscribers, and more traffic in general.

They believe that the more attention they get, the more sales they will make. And while that is partially true, it is not the whole truth.

I once believed that to be the case as well.

Back when I was first in online marketing, I too thought that the more people I had on my lists, the more money I was going to make.

So I was on a mission to create a metric ton of option pages, with a ton of various lead magnets, just so I could build my list as much as possible.

Why? Because that is what everyone else was doing.

They were "successful", So I would be too if I played the same game.

But a very odd thing happened.

It seemed the more people I added to my lists, the less I converted.

Where I once would convert 9% - 10% of people on my list (sometimes more..sometimes a LOT more), I was now only converting, MAYBE, 2%. If that.

And really it was more like 1%, with the occasional jump to 2%.

Yes I was technically making more money....but in my head I wasn't.

Because I wasn't converting as well.

This led me to the idea that MORE doesn't always equal BETTER.

That was over 10 years ago.

And to this day, I still fully believe that it is not about how many people are on your lists. But the quality of people on your lists.

Think about it...If you are able to have the "right people" on your list, and you sent them the right message at the right time, don't you think they will buy?

Of course they would.

You don't need a large audience. You most likely already have people on your list.

You need to focus more on effectively selling to the people you already have.

Otherwise, you are just pouring more water into a bucket that is riddled with holes.

One of my students JUST started selling a course...to a list of only 147 people on it.

Not 3000

Not 30,000

Not 2 million.

Just 147 people.

And ended up selling 58 courses at $397 each.

He made over $23,000 in two days with a list of just 147 people on it.

And he hadn't even opened it up to the rest of his list yet.

That was just a small segmented list.

But the people on that list, KNOW him.

Know that he brings the value.

If you do the math, that is roughly $156 per subscriber on that one list.

Do you see why just focusing on building your list should not be your main focus?

Targeting is everything.

By targeting everyone, you are reaching no one.

You need to know your audience inside and out. And if you can do that, then you can sell a ton to even the smallest lists.

That is why I made my course The Perfect Customer Engine.

Because I knew that people were just going out trying to get "everyone" on their list.

But that is not what you should be doing.

In fact, I now push people NOT to join my list.

Yes you read that correctly.

I push people away.

And the people already on my list, I try and convince some of them to unsubscribe from me.

I don't want everyone under the sun on my list.

I want the RIGHT people on my list.

I want the right people...my perfect customers on my list, so I can send them the right message at the right time.

If I have the wrong people on my list, all that is going to happen is I will be wasting my time with them.

They will never buy from me, and most likely, I can not help them.

You literally will pay more money for more people on your list.

Why pay money on people that will never buy from you.

Again, it's all about quality, not quantity.

So no matter how many "gurus" out there are yelling from the rooftops to get more people on your list, take it with a grain of salt.

YES, you want more people on your list. I am not saying not to continually build your list.

What I am trying to say is, make sure the people currently on your list and the people coming onto your list are the right people.

Until Next Time,
Karma Cashflow

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About the Author

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Karma L. Senge has been in advertising, marketing and copywriting for over 20 years. He has built 7 companies into the 7 and 8-figures and loves sharing his knowledge of business, building endless streams of cashflow (passive income), money, productivity, marketing and advertising with others.


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