One thing is for certain....you need to make sure that every single thing you write, video you produce, or podcast you make, is either directly or indirectly going to make you sales. We are in BUSINESS after all.Our goal in our businesses are 3-fold...1. Find challenges and problems to solve2. Help our customers (and even non-customers) solve those problems.3. Make money doing so.So while we need to help our audience, we still need to make money, otherwise we will be out of business and won't be able to help others.So EVERYTHING we produce needs to, in some way, make us
Here is a super short post, but VERY valuable. 😁There are a LOT of questions that I always ask myself.Sometimes it is something like "how do I get people to understand that I have a solution to their problems?".Other times something completely different. But I am always asking questions.And I think to myself "If I am always asking questions, then most likely my audience is asking questions as well."And this is 100% true.We are always asking questions. Even you.But how do you know WHAT questions your perfect customers are asking?Yes you can go scour the internet looking for these questions.Going
Businesses thrive when those who operate them wake up every day thinking about the customer experience as it related to their interactions with their company. That drive and ability to remain focused on something so specific is what helps to make a company successful. These days, getting customers to appreciate the efforts you are making is even more challenging than ever before. The Perfect Customer is out there for you, but establishing some way for you to create an "in" with that customer is something you need to work at immediately. The Empathy Map: A More Complete Way Of Viewing Customers
When it comes to selling, you have to know, without a doubt, everything about your target market.No one is denying that fact.But generally speaking, MOST entrepreneurs only focus on one area of market research. And that's it.They go out of their way to find out things like..The target market's:AgeGenderRaceLocationIncomeSchoolingReligionEtc.This type of data is called Demographics.Demographics refers to statistical data (age, gender, income, etc.) collected for a particular population.And while demographics are good to know....they are not the best things to know.The problem is, this type of data DOES NOT help you sell anything.I can give you all the demographics you