Businesses thrive when those who operate them wake up every day thinking about the customer experience as it related to their interactions with their company. That drive and ability to remain focused on something so specific is what helps to make a company successful. These days, getting customers to appreciate the efforts you are making is even more challenging than ever before.  The Perfect Customer is out there for you, but establishing some way for you to create an "in" with that customer is something you need to work at immediately. The Empathy Map: A More Complete Way Of Viewing Customers